The use of ad blockers on desktop computers is on the rise again after a period of decline. According to a report by PageFair, the number of people using ad blockers on desktop computers increased by 10% in 2022. This is likely due to a number of factors, including the increasing prevalence of intrusive and annoying ads, as well as the growing awareness of the privacy implications of ad tracking.
The use of ad blockers on desktop computers is on the rise again, as users become increasingly frustrated with intrusive and annoying ads. A recent report by PageFair found that the number of people using ad blockers on desktop computers increased by 10% in 2022. This is likely due to a number of factors, including the increasing prevalence of pop-up ads, video ads, and other forms of advertising that interrupt the user experience.
In addition to being annoying, ads can also be a privacy concern. Many ads track users' browsing behavior, which can be used to build profiles of their interests and habits. This information can then be used to target users with more relevant ads, but it can also be used for more nefarious purposes, such as selling users' personal information to third parties.
As a result of these concerns, more and more people are choosing to use ad blockers. This is a trend that is likely to continue in the future, as users become more aware of the privacy implications of ad tracking and the prevalence of intrusive and annoying ads.
The rise of ad blockers is a challenge for publishers, who rely on advertising revenue to support their businesses. 94% of publishers surveyed globally can't say precisely how much revenue they're losing to ad blockers. This is because ad blockers are difficult to measure, and publishers don't always have the tools or resources to do so. More than 60% of the top 100 US publishers use at least one ad blocking monetization strategy. This includes things like offering premium content to users who disable their ad blockers, or displaying non-intrusive ads that are less likely to be blocked.
However, there are a number of things that publishers can do to combat ad blockers, such as offering premium content that is only available to users who disable their ad blockers. By taking these steps, publishers can continue to generate revenue from advertising and ensure that their content is accessible to a wider audience.
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