Blog | Blueprint

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Introducing Blueprint's Expanded Digital Event Advertising Services

Oct 112 min read

Introducing Blueprint's Expanded Digital Event Advertising Services

What is an Ad Management company anyway?

Sep 31 min read

What is an Ad Management company anyway?

Understanding Ad Revenue Potential: How Much Can You Really Make?

Aug 281 min read

Understanding Ad Revenue Potential: How Much Can You Really Make?

Why DOOH Has Been Slow to Embrace RTB

Aug 19, 20232 min read

Why DOOH Has Been Slow to Embrace RTB

Samsung Ads Expands into Digital Out-of-Home Advertising

Aug 18, 20232 min read

Samsung Ads Expands into Digital Out-of-Home Advertising

Ad Frequency Overload Becomes Defining Challenge in CTV Ad World

Aug 15, 20233 min read

Ad Frequency Overload Becomes Defining Challenge in CTV Ad World

Ad Blockers vs. Publishers: A Battle for Survival

Aug 12, 20232 min read

Ad Blockers vs. Publishers: A Battle for Survival

Aug 8, 20232 min read

Podcast Sponsorship Hunt: Chasing Elusive Sponsors, Like a Wild Goose Chase with Noise-Canceling Hea

Aug 4, 20232 min read

Enhancing Retail Media Efficiency with the OpenRTB Protocol

The Explosion of Programmatic OOH Advertising

Aug 4, 20232 min read

The Explosion of Programmatic OOH Advertising

Aug 1, 20232 min read

MediaMath Did Publishers Dirty

Publishers in a Pickle: How to Make Money in the Age of Ad Blockers and Google

Aug 1, 20231 min read

Publishers in a Pickle: How to Make Money in the Age of Ad Blockers and Google

DOOH Advertising: It's Not Just for Billboards Anymore, It's for Your Face Too!

Jul 31, 20232 min read

DOOH Advertising: It's Not Just for Billboards Anymore, It's for Your Face Too!

Does audio have an ad tech problem?

Jul 28, 20232 min read

Does audio have an ad tech problem?

DOOH (Digital Out of Home) Advertising: The Growth and Struggles

Jul 21, 20232 min read

DOOH (Digital Out of Home) Advertising: The Growth and Struggles

The Growth of Podcast Advertising: Trends Shaping the Future

Jul 14, 20232 min read

The Growth of Podcast Advertising: Trends Shaping the Future

What is Ad Ops anyway?

Jul 13, 20232 min read

What is Ad Ops anyway?

Feb 8, 20232 min read

Exploring the Factors Behind the Variation in CPM Costs on Different Advertising Platforms

Jan 24, 20232 min read

Which DSP is right for you?

Debunking Myths about Programmatic Advertising

Jan 21, 20232 min read

Debunking Myths about Programmatic Advertising

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