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Join date: Aug 19, 2022
Posts (30)

Feb 11, 2025 ∙ 2 min
Social Media Tops Both Digital Media Priorities and Brand Risk in 2024
Social media remains the top priority for digital media stakeholders this year, but it also poses the greatest brand safety risk,...
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Feb 8, 2025 ∙ 2 min
Linear TV Still Dominates TV Ad Viewing Despite CTV’s Growth
Connected TV (CTV) has surpassed traditional TV in reach and continues expanding its lead. However, while CTV is closing the gap in total...
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Feb 4, 2025 ∙ 4 min
Header Bidding & Open Bidding Economics: Understanding Costs, Rev Shares, and Maximizing Profitability
Header bidding has transformed digital advertising by enabling publishers to maximize revenue through real-time competition among...
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