If you're new to digital advertising, there are a lot of words being throw around, a lot of them with the word 'ad' in it to make it extra confusion. Ad network, ad exchange, ad tech, ad server, ad management. It's a lot, right? Well, I'm here to unconfuse things (that's a word, right?) about ad management companies.
Whether you're running a blog, a news site, or a niche content platform, an ad management company takes the hassle out of Ad Ops (like Black Ops, but cooler... way, way cooler 😎), so you can focus on what you do best—creating killer content. With their expertise, your ads reach the right audience at the right time, and suddenly, you're not just generating clicks, you're generating cash.
An ad management company, like Blueprint, also brings the power of programmatic advertising to your fingertips, meaning your ad space gets filled with top-paying, relevant ads automatically, without you lifting a finger. Blueprint can help implement and/or your ad server to ensure your ads are reaching your target audience, manage revenue partners like SSPs, ad networks and ad exchanges (read our other blog posts about what these all are) by identify the best platforms and formats to maximize your earnings and high-paying ads on your site in real time, and bring the magic of ad optimization & reporting to show you exactly how much dough you’re raking in and where there’s room for improvement In short, we help you turn your ad inventory into a well-oiled revenue machine. So if you’re ready to level up your monetization game, it might be time to call in the pros.
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