Samsung Ads, a connected TV (CTV) advertising platform, is expanding into the digital out-of-home (DOOH) advertising marketplace. The company, which unveiled its plans to expand into DOOH during its annual NewFronts presentation in May, has launched a new division and hired digital out-of-home veteran Chris Allison to run it.
Allison, who will serve as general manager of digital out-of-home, joins Samsung Ads from Vistar Media, where he was vice president of marketplace partnerships. In his previous role, Allison struck programmatic DOOH deals with Google, The Trade Desk, Yahoo, and others. Samsung Ads' expansion into DOOH is a sign of the growing importance of this advertising channel. DOOH advertising allows brands to reach consumers in a variety of public spaces, including airports, train stations, and billboards. It is also a highly effective way to reach consumers who are on the go.
As reported by MediaPost, with the hiring of Allison, Samsung Ads is signaling its commitment to DOOH advertising. Allison has a wealth of experience in this industry, and he is well-positioned to help Samsung Ads grow its DOOH business.
Here are some of the benefits that Samsung Ads can offer to DOOH advertisers:
Reach a large audience: DOOH advertising can reach a large audience of consumers who are out and about in the real world.
Engage with consumers: DOOH advertising can engage consumers with interactive and dynamic content.
Measure results: Samsung Ads can help advertisers measure the results of their DOOH campaigns.
Samsung Ads is well-positioned to become a leading player in the DOOH advertising market. With its strong brand, its reach, and its data capabilities, Samsung Ads can offer advertisers a compelling value proposition.
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