Why Successful Brands Allocate 13% of Media Budgets to OOH
Out of home (OOH) advertising has long been a staple of successful marketing campaigns. But in recent years, as digital advertising has exploded in popularity, some have questioned whether OOH is still a worthwhile investment.
However, the data shows that OOH is still a powerful medium that can deliver significant results for brands. In fact, a study by the World Advertising Research Center (WARC) found that successful brands allocate an average of 13% of their media budgets to OOH.
There are a number of reasons why successful brands continue to invest in OOH.
First, OOH is a highly effective way to reach a large audience. OOH ads are seen by millions of people every day, making them a great way to build brand awareness and reach new customers.
Second, OOH is a very targeted medium. OOH ads can be placed in specific locations that are frequented by your target audience. This means that your ads are more likely to be seen by people who are actually interested in your products or services.
Third, OOH is a very memorable medium. OOH ads are often large and eye-catching, which makes them more likely to stick in people's minds. This is especially important for brands that are trying to create a strong brand identity.
Finally, OOH is a very cost-effective medium. OOH ads can be very affordable, especially when compared to other forms of advertising, such as TV or print. This makes OOH a great option for brands that are on a budget.
Overall, the data shows that OOH is still a powerful medium that can deliver significant results for brands. If you're looking for a way to reach a large audience, build brand awareness, and create a memorable impression, OOH is a great option.
The Rise of DOOH
Digital OOH is becoming increasingly popular. Digital OOH ads can be changed or updated in real time, which makes them a great way to target specific audiences or to promote time-sensitive events. Another trend in OOH advertising is the use of location-based targeting. This means that advertisers can target their ads to people who are physically located in certain areas. This can be a very effective way to reach people who are already interested in your products or services.
Of course, traditional billboards are still a popular form of OOH advertising. But they're no longer the only option. With so many different formats and options available, OOH is a versatile medium that can be used to reach a wide range of audiences.
Here are some other examples of OOH advertising that are not billboards:
Transit advertising: This includes ads on buses, trains, subways, and other forms of public transportation.
Place-based advertising: This includes ads in specific locations, such as airports, malls, and sports stadiums.
In-store advertising: This includes ads that are placed inside stores, such as on shelves, checkout counters, and shopping carts.
Digital signage: This includes digital displays that are used to show ads in public places, such as airports, train stations, and shopping malls.
If you're considering adding OOH advertising to your marketing mix, reach out to Blueprint today!
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