Digital Activation
We offer tailored digital advertising solutions for sponsors looking to make an impact without the need for physical activations. Perfect for smaller sponsors, our digital-only campaigns provide high visibility through targeted ads across festival apps, websites, email newsletters, and social media. These flexible, cost-effective options allow brands to engage with festival audiences and drive results without the expense of traditional sponsorship elements like signage or booths.
#OutsideGlam
Campaign concept for Ulta Beauty and Outside Lands Music Festival: #OutsideGlam challenge invites Outside Lands music festival-goers to flaunt their creative makeup looks inspired by the vibrant atmosphere of the festival. Participants can share their stunning looks, showcasing their individuality and artistic flair. Custom do-branded ads - used on social media, the festival's website and newsletter and geo-fenced ads at the festival itself - drive awareness and engagement.
Social Media Contest
- Execution: Encourage attendees to post photos of their makeup looks using the hashtag #OutsideGlam on platforms like Instagram, TikTok, and Twitter.
- Prizes: Offer Ultra exclusive beauty products or gift cards for the top submissions. Winners can be selected based on creativity, originality, and engagement (likes, shares).
Festival Digital Photo Wall
- Execution: Create a visually-stunning social media filter with branded elements that encourage attendees to snap selfies with their unique makeup looks.
-Social Sharing: Include the hashtag #OutsideGlam on the filter to promote sharing on social media. Offer instant prizes (like beauty samples) for the best selfies taken with the filter.
Daily Make-up Themes
-Execution: Introduce daily themes for makeup looks (e.g., Glitter Glam, Neon Dream, or Boho Vibes) during the festival.
-Engagement: Encourage participants to create looks that align with the theme of the day and share them using the hashtag. Feature a daily winner for each theme.
Virtual Make-up Masterclass
-Execution: Host a live-streamed makeup masterclass featuring popular beauty influencers or Ultra artists demonstrating unique festival-inspired looks.
-Engagement: Encourage viewers to recreate the looks and share their versions using the hashtag. Participants can submit their looks for a chance to be featured on the Ulta’s social media.
Collaborative Make-up Looks
-Execution: Partner with festival performers or influencers to create signature looks that attendees can replicate.
-Engagement: Participants can share their versions of these looks using the hashtag. Feature the best recreations on the brand’s social media accounts.